When they were 3, my child desperately wanted watermelon pop tarts. They were being advertised heavily and Offspring thought they HAD to be delicious. I suggested that might not be the case. But, I was told they couldn’t say that if it wasn’t true. $3.59 was not too expensive for a lesson. So, I bought a box. First, they were appalled. Then, angry. And we had a conversation about advertising that stuck. Watermelon pop tarts have been a reference for nearly 30 years.